lulumon athletica really hit it out of the park with their branding. this is exactly how you get people to feel good about spending $65 for a tshirt.

lulumon athletica really hit it out of the park with their branding. this is exactly how you get people to feel good about spending $65 for a tshirt.

nice little graphic on the components of desirability (the holy grail of designed interactions). the emotional component here cant be underestimated.

nice little graphic on the components of desirability (the holy grail of designed interactions). the emotional component here cant be underestimated.

There’s a great chapter in “This Is Service Design Thinking” about interaction design that applies to web services. Recommended reading.

There’s a great chapter in “This Is Service Design Thinking” about interaction design that applies to web services. Recommended reading.

Th SCAMPER checklist - from the guy who allegedly coined the word “brainstorm” - If you have a few strong ideas, putting them through this checklist will help confirm their strength and maybe create some brand new ideas. Keeping this one in my back pocket.

Th SCAMPER checklist - from the guy who allegedly coined the word “brainstorm” - If you have a few strong ideas, putting them through this checklist will help confirm their strength and maybe create some brand new ideas. Keeping this one in my back pocket.

An old adding machine from the 50’s. My my how far we’ve come. And the first guy who got one of these probably thought he was lucky.

An old adding machine from the 50’s. My my how far we’ve come. And the first guy who got one of these probably thought he was lucky.

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My name is Steffan. I'm a designer and front-end developer living in Boston, MA. This is where I post photos, ideas & links to things Im thinking about when I'm on the go - if it's too big to make it to twitter, but too small to write a full article about, it ends up here.

You can find my "140 characters" stuff at @steffanantonas, or check out blog.steffanantonas.com for the longer stuff.

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