lulumon athletica really hit it out of the park with their branding. this is exactly how you get people to feel good about spending $65 for a tshirt.
My name is Steffan. I'm a designer and front-end developer living in Boston, MA. This is where I post photos, ideas & links to things Im thinking about when I'm on the go - if it's too big to make it to twitter, but too small to write a full article about, it ends up here.
You can find my "140 characters" stuff at @steffanantonas, or check out blog.steffanantonas.com for the longer stuff.
You can find my "140 characters" stuff at @steffanantonas, or check out blog.steffanantonas.com for the longer stuff.
